Liz King gives us her thoughts on the thought provoking concept model on the Swift stand at the NEC show.
It’s called the Swift Colour Concept Caravan; the clue perhaps a bit cryptic, is in the name so don’t rush off to your nearest Swift dealer and look for it. It’s not a new model range from Swift Caravans, it is what it says it is; a colour concept, a study on interior finishes, and designed to stimulate discussion. It sure did that.
The brief to the caravan’s interior designer, a lively young lady, was to bring in new palettes to communicate a modern domestic environment. The body shell chosen for the design was the Challenger SE 590 which has a centre kitchen and washroom and front and rear living areas.
Carpets have been replaced with a birch plank effect wood floor, easy to sweep and wipe clean. A scatter rug press-studded to the floor is cosy on the toes in the living areas; called Shaggy Santa Cruz, think long pile with a myriad of brown threads and silver highlights. You just shake it to clean it and restore the pile, apparently.
The upholstery has a modern theme too, think espresso with flecks of grey in the weave, accented by taupe and gold and teal coloured iridescent scatter cushions.
The canvas look wall boards are a mellowed mocha look and help give a light and spacious feel. Lockers and chest of drawers are soft white with chunky chrome handles and there is a bronze/brown contrast band at roof locker height.
The chrome light fittings are all LED with feature SPLED lights; they are really tiny non-directional lights and complemented by feature strip lights above and below the pelmets. Light bounces off the feature wall in the rear lounge; it’s a charcoal vinyl with a hint of texture and iridescence. Patterned voiles and teal and silver tabards help to hide the window frames and don’t intrude into the caravan like curtains do.
The design brief has got as far as the washroom too; think iPhone shape for the round edged mirror!
The kitchen has a modern splash back with a geometric abstract design in black and charcoal and the worktops are a new white silky look laminate with a delicate twirl design.
Finally, the exterior graphics are distinctive, yet subtly textured, and take their cue from the geometric abstract design seen on the kitchen splash back.
There’s not a price for this caravan as it’s merely a designers’ concept.
It’s a fresh look and environment but will caravans look like this in the future? Who knows? I don’t have a problem with caravan interior design taking a leap forward and I admire Swift for being brave enough to canvas the caravanning public’s opinion by asking visitors to the caravan at NEC Birmingham in February to complete a very detailed questionnaire.
I’m told by the caravan’s interior designer that on a day-by-day basis the feedback was generally positive from 80% of the respondents. You can’t please all of the people all of the time, but 80:20 seems a very reasonable ratio. I’d like further analysis though; was it the younger generation that preferred the concept? I don’t count myself in that age bracket, but I don’t like to think of myself as part of the more traditional grey market either!
What do you think? Add a comment below.