Caravanning is clearly the new cool, as a younger generation of customers takes to touring.
According to a survey conducted by CRiS (the national register of touring caravan keepers), registrations of touring caravans were up by 20 percent in July compared to the same time last year – and in August it was growing even faster. We’ve certainly seen a spike in owners insuring their caravan this summer and now insure more than 100,000 caravan, campervan and motorhome customers!
The CRiS survey* also revealed that 37 percent of registrations were from newcomers, but there was also a substantial number of people (23%) coming back to caravanning.
This upswing in demand for caravans is even more marked when buying a pre-owned tourer. Pre-purchase CRiS checks (which provide information on theft, write-offs, and outstanding finance) were 50 percent higher than the same period last year.
Who are these new caravan buyers?
Caravanning “newbies” are distinctly younger, with 34 percent aged 44 or younger, accroding to CRiS. Almost half of them (47 percent) have children living at home – but it runs in the family as the majority claimed to have had the experience of camping, caravanning, or a motorhome holiday when younger. One of the less surprising characteristics is that they describe themselves as ‘outdoorsy’ people.
There’s no denying the impact the coronavirus pandemic has had on British holidaymaker habits with a welcome boost to UK travel and the staycation. Many of those surveyed wanted to avoid flying.
The study, undertaken by the National Caravan Council (NCC), the trade association for the leisure vehicle industry in the UK, found that one in five (20 percent) of new caravanners have committed to investing in holidays as they bought brand new caravans – even though the starting price can be in excess of £12,000. Significantly, these newbies are here to stay – not many said they expect to return to other types of holidays when COVID-19 is over.
Here at Caravan Guard we’ve seen a slight two percent increase in young caravanners (under 40-years-old) looking for caravan insurance.
“We offer a 10 percent introductory no claim discount for new caravanners if they have any experience of towing trailers or driving larger vehicles such as vans” said Marketing Director Craig Thompson. “Plus a range of other discounts for safe and careful owners.”
If you’re a new caravanner, learn more about our great value caravan insurance and get a quote visit our caravan insurance page.
*The quantitative survey was sent to all CRiS touring caravan registrations between 1 June (when dealerships were allowed to open in England) and 3 July. It includes 526 responses.